A cosmetic company wanted a handout for women sampling a new product in retail stores. The advertising campaign focused on the product’s user being a person who stands out in the crowd. The handout needed to be perceived as "high end" with a lower price point.

The distributor used our one oz. promo pack of Jelly Belly brand gourmet jelly beans with a clear wrapper with the product’s logo on the cello. The Jelly Bellies were all white (coconut flavor) with a single red jelly bean (Very Cherry).

The response to the Jelly Belly packs was tremendous with the one red jelly bean out of all of the white jelly beans readily supporting the “person who stands out of the crowd” theme. The Jelly Bellies were a great treat too.